Case Study: Law Transport
Client: Law Transport
Role: RECRUITMENT MARKETING SOCIAL MEDIA CAMPAIGN
About the company:
This family-owned transport and logistics company was struggling to attract and build a talent pool of qualified drivers. Job board ads generated limited responses—often only 3-4 applications per post—despite ad costs ranging from $350 to $900. Competing with over 200 job listings in the region, their job postings weren’t reaching the right candidates, and their referral networks were no longer effective.
With limited access to passive candidates not actively seeking work, the business needed a solution to broaden their reach and improve hiring results.
Objectives:
Increase the pool of qualified candidates by reaching both active and passive job seekers.
Develop a cost-effective recruitment strategy that reduces reliance on high-cost job boards.
Differentiate the company’s job postings to compete more effectively against other listings in the region.
Improve applicant pre-qualification to streamline the hiring process and ensure efficient screening.
Achievements:
Launched a social media campaign using targeted visuals and varied ad copy, resulting in a 1125% increase in applications.
Successfully filled five key driver roles within four weeks, addressing the company’s immediate hiring needs.
Cut recruitment ad costs from $900 per hire to $800 for five hires within the four-week period.
Implemented a pre-qualification lead form, enabling the client to efficiently filter and prioritize candidates who met essential criteria.