Case Study: Enhancing Nurse Recruitment and Client Engagement at Greenstaff Medical
Client: Greenstaff Medical
Role: Senior Recruitment Consultant
Background: Greenstaff Medical is a global nursing staffing agency providing healthcare professionals to hospitals and aged care facilities. During my tenure as a Senior Recruitment Consultant, I was tasked with managing nurse recruitment and client relationships in Queensland (QLD).
Objectives:
Source and recruit nurses for casual and contract roles.
Ensure compliance with national standards.
Expand business in Queensland for hospitals and aged care facilities.
Manage existing client accounts, including private entities and Queensland Health.
Supervise and support a team of recruiters.
Oversee and enhance marketing efforts in QLD.
Foster relationships with new clients and develop business opportunities.
Key Responsibilities and Achievements:
Recruitment and Sourcing:
Sourced new nurses across all levels for casual and contract positions in QLD, ensuring a steady supply of qualified candidates.
Created a referral program and ran open days for new nurses to register, boosting recruitment efforts.
Organised nurse meet-ups in QLD for reward and recognition, fostering a positive and engaged nursing community.
Marketing Coordination:
Oversaw and coordinated all marketing activities in QLD, including creating compelling adverts for various sourcing platforms.
Utilised social media platforms to attract candidates, significantly increasing the pool of potential recruits.
Compliance and Quality Assurance:
Ensured all nurses met national compliance standards, maintaining the highest level of service quality.
Conducted thorough interviews with all candidates via phone, Skype, and face-to-face, ensuring only the best candidates were selected.
Stakeholder Liaison:
Liaised with all stakeholders to ensure expectations were met, maintaining clear and effective communication.
Negotiated salaries and packages, ensuring mutually beneficial agreements for both nurses and clients.
Operational Efficiency:
Filled all shifts that were called or emailed, handling high volumes efficiently.
Made all travel and accommodation arrangements for contractors, ensuring smooth logistical operations.
Recorded all data to identify trends in the recruitment process, using insights to continuously improve practices.
Results:
Successfully expanded Greenstaff Medical’s footprint in Queensland, increasing the client base and nurse placements.
Improved recruitment processes and marketing strategies, leading to a higher volume of qualified nurse registrations.
Fostered a collaborative and high-performing team environment, resulting in efficient and effective recruitment operations.
Conclusion: During my time at Greenstaff Medical, I played a crucial role in driving business growth, improving recruitment strategies, and ensuring client and candidate satisfaction. My comprehensive approach to recruitment and account management significantly contributed to the company's success in Queensland.